UX/UI Projects

mango mockup desktop
mango-mobile

User Research Project

Research­ing Online Shop­ping Behav­iour

MANGO online shop­ping store is fac­ing a high­er user drop-off rate, as a por­tion of users add items to the shop­ping cart and aban­don it with­out final­is­ing the pur­chase. The brand seeks to under­stand the caus­es behind the shop­ping cart drop-off.

Improving the User Journey

Case Study: User Jour­ney Assess­ment & UI Design

DICE TICKETING PLATFORM

DICE plat­form is expe­ri­enc­ing low­er con­cert sales con­ver­sion rates com­pared to indus­try bench­marks. Analy­sis indi­cates sig­nif­i­cant poten­tial for opti­mis­ing the site’s t user inter­face and tick­ets pur­chase con­ver­sion through strate­gic UI improve­ments.