User Research Project
MANGO
MANGO online shopping store is facing a higher user drop-off rate, as a portion of users add items to the shopping cart and abandon it without finalising the purchase. The brand seeks to understand the causes behind the shopping cart drop-off.
Improving the User Journey
DICE
DICE platform is experiencing lower concert sales conversion rates compared to industry benchmarks. Analysis indicates significant potential for optimising the site’s t user interface and tickets purchase conversion through strategic UI improvements.